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Close to a million New Yorkers woke up to a very "special" edition of the NY Post today with a headline screaming "We're Screwed" and a lead story outlining how "climate change caused by human-created greenhouse gases is threatening the health, livelihood, and security of New Yorkers--especially those who take the subway to work."
Not something most would expect from the NY Post which has never been too supportive of anything climate change related. Turns out it was an elaborate prank edition organized by the culture jamming duo known as the Yes Men. If you don't know the Yes Men, they are a two-man team (with an amazing supporting cast) that gets its message out on important social issues through various creative culture jamming campaigns.
Yes Men NY Post video
To give you an idea of what they've done in the past look no further than the Calgary Oil and Gas symposium where they were invited to speak under the guise of being ExxonMobil big wigs. Today's Yes Men campaign was orchestrated to coincide with the opening of New York Climate Week and they sure did raise some eyebrows around town with fake NY Post stories like "Bonos Big Belch" and "Pentagon top brass warn: Act now, or pay later with 'lives.'"
In their news release, the Yes Men made it very clear that while the newspaper stories were somewhat tongue-in-cheek they were all based on real stories, reports and research - something that most NY Post readers are also not normally used to.
The Yes Men's stunt is getting a ton of mainstream and online media, here's a sampling:- Associated Press: Fake NY Post draws attention to global warming
- Gawker: The Fake New York Post: Get Yours Now
- USA Today: Phony 'NY Post' touts danger of global warming
- Discover Magazine: Fake New York Post on Climate Change: "We're Screwed"
- NY1: Fake New York Post Papers Distributed In Manhattan
- Gothamist: NY Post Gets Yes Men Treatment
- Huffington Post: Take New York Post: The Yes Men's Latest Takes On The Environment
- New York Magazine: Fake New York Post Not As Fun As It Sounds
- EcoRazzi: New Yorkers Receive Climate-Focused 'Special Edition' Of New York Post
- The Business Insider: Inside the Fake New York Post
- Treehugger: On Climate Change 'We're Screwed'! - The Yes Men Spoof New York Post
- San Francisco Bay Guardian: Another wake-up call
