Posted by: 2 weeks ago our Executive Director was in Miami to receive a prestigious "Game Changer" award from the We Media conference on media innovation. We wrote a little about why they made the choice in our blog post.
For those of you who are interested in innovative campaigning models and specifically, what our strategy was to "move the elephant" and shift the climate change game, we're excited to be sharing some more of our behind the scenes, usually not discussed with the public thinking behind our strategy.
We just got the video files back from the conference organizers with Kelly's speech, if you have a bit of time you can watch it above. Kelly tells the story of where we came from, our most powerful "weapons of mass collaboration", what being an open source campaign really meant, and how we ultimately helped align hundreds of NGO's, celebrities, bloggers, and ultimately millions of people from nearly every country on earth behind our call for a Fair, Ambitious, and Binding climate deal.
If you want to blast through the topline points without watching the video, below, is the Power Point presentation we created for the award. Thanks again to the We Media folks for recognizing the campaign - this is an award that is truly deserved by everyone involved with the campaign - that means you too.
