Update: Blog Action Day was a huge success! The final number of participating blogs was 13,274, collectively reaching 17,951,402 readers in 155 countries. Pretty incredible for a days work! The UK prime minister, the White House's blog, and many other prominent online outlets contributed and responded to the call on Blog Action Day. To read a round-up of posts from the world, check out GlobalVoices's round up post, here.

Continue reading our original post:

Today, for Blog Action Day, 11,221 bloggers are writing about climate change to a collective audience of over 13 million people in 150 countries. Blog Action Day is the largest social change event on the web.

Together, Change.org with their nonprofit partners, including the TckTckTck campaign, have recruited bloggers the world over, from all kinds of issues and topics to focus on how climate change relates to their audience and their issue. It is a powerful demonstration of how how powerful distributed campaigns and new media advocacy is changing the playing field for advocacy efforts. 

We are pretty excited with having over 11,000 bloggers joining us for one day in writing about our passion, climate change. Here at the TckTckTck campaign, everyday we focus on how we need to build a citizen movement to support a fair, ambitious, and binding deal in Copenhagen, this December, before time runs out! If you are a new visitor and you are ready to get involved, sign up and tell the world that you are ready!

If you are a blogger, we just launched some fancy new tools for you to join our open campaign.We got a few pretty neat ones up already, such the Climate Orb, campaign banners and badges and our pledge widget. However, the team has just launched our newest tools, our Facebook Friendraiser and our Tck-in-a-box! If you have read about why now is the most important time to take action on climate change, these tools make it easy to make a big difference. Embed the Tck-in-a-box widget into your site and the whole online campaign toolset is available to you, or add the TckTckTck friendraiser and start inviting your friends to show world leaders that the world is ready. You would be joining over 2.2 million citizens from around the world and many of the world most respected organizations!

However, while there are a lot of numbers being thrown around, those bloggers represent some pretty interesting folks. A few blogs that kicked Blog Action Day off were the Google Blog, Gordon Brown (the Prime Minister of Great Britain), and Mother Jones magazine.

Some focused on threat to our children:

"Climate change is the biggest threat to all our futures. It will affect every individual, every family, every community, every business and every country. So it is fitting that today people from all over the world are coming together to blog on climate change for Blog Action Day. In less than two months, politicians will meet in Copenhagen to forge a critical new deal on tackling climate change. I will go to the talks in December if it means we will get an agreement and I am urging other leaders to join me. ... Like every parent, I want to leave a safe and secure world for my children. And I want to be able to look them in the eye because our generation stood up for their future." - PM Gordon Brown [Number10.gov.uk]

"So what is it going to take to get action on this issue? You know the answer--we all do: It's going to take popular pressure, aka politicians feeling that they have to produce something on this issue to get reelected. And that, in turn, takes convincing Americans that something we care about is actually at risk here. And of course something is is. Climate change poses the greatest danger not to polar bears, not to glaciers or beaches, but to our kids." - Monika Bauerlein [Mother Jones]

If you want to hear the voices of what some children would like to tell our world leaders, check out our new campaign video, on our home page.

Others focused on what they are doing about climate change:

"We care about a clean energy future and that's a commitment that starts at home. In honor of Blog Action Day 2009 and this year's climate change theme, we wanted to walk you through some of the green features of our global headquarters" -- Anthony Ravitz, [Google Blog]

Most fun green feature:

"No, we're not kidding: We've been known to use goats instead of lawn mowers to graze the fields surrounding our campus." - Anthony Ravitz, [Google Blog]

It has been terrific reading all the posts streaming in to the Blog Action Day website, so check them out! Finally, I wanted to thank Change.org for hosting Blog Action Day and Robin for putting together the largest social change event on the web.

Learn more about Blog Action Day with their video below.

Tags: Campaign stories