After a persistent, strategic campaign to tip the scales against Asian Pulp and Paper (APP) and its deforestation of Indonesian rainforests, Greenpeace has successfully pressured the company to publish a Forest Conservation Policy. As a global supplier for fibers used in household products, APP is responsible for significant damages these fragile rainforests, and this policy is a step towards changing their destructive business model.
“We commend APP for making this commitment to end deforestation, but it’s what happens in the forest that counts and we will be monitoring progress closely. If APP fully implements its new policies it will mark a dramatic change in direction, after years of deforestation in Indonesia,” said Bustar Maitar, Head of Greenpeace’s Forest Campaign in Indonesia.
Indonesia’s rainforests are a vital habitat for endangered species including the Sumatran tiger and home to thousands of forest communities. The Indonesian government has identified the pulp and paper sector as a lead driver of deforestation in Indonesia, along with the palm oil sector.
This move by APP is the result of years of pressure from Indonesian and international NGOs challenging its role in large-scale rainforest clearance, including vital wildlife habitat and areas claimed by local communities. Greenpeace’s campaign to transform Indonesia’s pulp and paper sector has seen ground-breaking investigations of APP’s operations and high profile campaigns around the world exposing the global brands whose paper and packaging is supplied from APP.
Many global brands suspended contracts with APP and introduced policies removing deforestation from their supply chains after a wave of public pressure inspired by Greenpeace. Over 100 companies have taken action, including Adidas, Kraft, Mattel, Hasbro, Nestlé, Carrefour, Staples and Unilever.
APP’s new commitment comes at a crucialtime for Indonesia’s forests. The two-year moratorium on deforestation decreed by President Yudhoyono in 2011 expires in May this year.
Read more: Greenpeace>>
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About the AuthorKarl Burkart is the Digital Communications Director for the GCCA, the Global Call for Climate Action, and TckTckTck, a network of 400+ diverse organizations working around the world for greater action on the growing problem of climate change. Karl also blogs on technology and the environment for a variety of publications. You can follow him on Twitter @greendig.
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