Kelly Rigg: Climate Communications: Time to up the ante
Communication image via http://aigasf.org/
Whatever you think about the Cancun Agreements, there’s no doubt that the climate movement needs to up its game in 2011. Pledges currently on the table will only take us about halfway to the kind of future any of us would want to bequeath to our children and grandchildren. Most importantly, we need to think about how to ignite stronger public support for climate action in a range of countries.
I had the wonderful opportunity in Cancun to participate in a panel discussion with Ted Turner, Philippe Cousteau and others on communicating climate change to the public. Based on my own international campaign experience (going on 30 years), I would argue that there are some fundamental approaches to communications which transcends cultural or national boundaries.
Simply put, effective communication strategies must meet the following criteria:
1. They’re not just media plans. They use a wide range of communication channels which mutually reinforce each other, and in addition to traditional media, they aim to reach the public through direct communication, social media and viral video, print & web ad placement, public events, and popular media channels like film, television and music.
Read more at Huffington Post and follow Kelly @KellyRigg
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About the Author
TckTckTck is the public campaign of the Global Campaign for Climate Action. The GCCA is an unprecedented alliance of more than 300 non-profit organizations all over the world. Our shared mission is to mobilize civil society and galvanize public support to ensure a safe climate future for people and nature, to promote the low-carbon transition of our economies, and to accelerate the adaptation efforts in communities already affected by climate change.View Author Profile
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